Quantitative
HabitRx™ Behavioral Economics Offering
Application of behavioral economics principles to understand customer behavior has been largely qualitative in nature. Such studies has resulted in identification of different biases in the prescriber or patient population. However, these insights are not fully actionable if not quantified. At SRI, we have gone beyond this identification phase and developed quantitative solutions that when implemented have resulted in increased market share. To learn more about our innovative approach and case studies, please reach out to us at info@srinsights.com
ATUs / Tracking Studies
At SRI, we have adopted the most disruptive approach to conventional ATU studies. We have gone beyond traditional measures of awareness, trial, and usage to provide a meaningful measurement of brand equity. Our behavioral economic module within ATUs enables marketers to truly influence physicians and patients toward our client brands. Our machine learning models improve understanding of physician motivations for brand adoption. Our strategic simulators predict future market scenarios more accurately, thus helping brand teams develop offensive and defensive strategies.
Buying Process / Patient Journey
Understand the entire process from origination to adherence using a well-designed survey and Big Data, if available. SRI’s thorough market maps will provide a comprehensive picture of the patient journey and highlight opportunities for each patient type among the relevant specialties.
Conjoint / Complex Choice
Off-the-shelf approaches for designing a conjoint experiment do not mirror real-life scenarios so SRI provides innovative solutions for your specific situation. This multi-step platform captures the nuances and drivers of various profile iterations. Our calibration methods for correcting overstatements of stated answers are scientific, not ad-hoc, and come from a combination of validated techniques.
Concept / Detail Piece Testing
Quick. Robust. Effective. SRI uses multiple innovative techniques to capture motivation to prescribe and use of products for each concept. With this approach, even minute differences between creative executions will be captured.
MessageRx™ Message Recall System
In addition to benchmarks for all key metrics such as recall, believability, and impact, SRI’s MessageRx™ platform provides models that guide tactical execution. These models are managerially intuitive and will enhance decision making for any brand team.
Demand Study
A key goal of demand study is to assess if the profile resonates with physicians and patients and what impact it will have on share. Stated shares are far from being accurate and not reliable for preparing forecasts. Traditional methods to adjust or calibrate shares are either adhoc or unreliable copies of models in consumer goods. We have developed a scientific method that overcomes these limitations and provides more accurate forecasts. Our model is proven and validated. For more details, reach out to us at info@srinsights.com
DtraC™ DTC Tracking Platform
Track campaign reach. Assess campaign impact. Capture demographics & media habits. DtraC™ will allow your team to understand what is working, not working, and the success of your campaign wave after wave.
DynaMO™ Messaging Optimization
SRI’s message optimization platform uses innovative algorithms to isolate a bundle of messages and provide optimal impact from a larger set of messages. DynaMO™ can even accommodate more than 50 messages to arrive at an optimal few for execution.
Field Force Feedback™
Quantitatively gather feedback on your entire field force to improve marketing strategies. F3 provides systematic and reliable feedback on your sales and marketing strategies that is effective and affordable!
Message Testing
Using Max Diff and T.U.R.F. methods, SRI will uncover the motivation potential of each message, which messages are most motivating in each theme, and the optimal message bundles. For SRI’s proprietary advanced message optimization offering, please see DynaMO™.
Opportunity / Impact Assessment
Do you have a new product or indication launching? Our platform, built on strong therapy area knowledge and analytical capabilities, accurately measures impact in the market. Our calibration methods are scientific, not ad-hoc, and come from a combination of validated techniques.
Segmentation
This hybrid segmentation approach combines attitudes with behaviors to understand the “what’s” and the “why’s”. However, the most important component of SRI’s approach is focusing on the question, “How will this segmentation be utilized?” SRI will use the most appropriate methods based on the needs of the brand team to determine the best possible design.
Custom Research
While SRI has a diverse assortment of proprietary and standard offerings, the true differentiation lies in our custom approaches. SRI routinely designs innovative methodologies with custom analytics to answer the most challenging market research issues in the pharmaceutical industry.