Primary Research

Qualitative

SRI understands that high-quality project management and client responsiveness are paramount for fluid qualitative research. Rest assured that our team works with you every step of the way to ensure smooth execution

One-on-One Interviews

In-person

Telephone

Video

Group Discussions

Focus Groups (In-person & Online)

Brainstorming & Ideation Sessions

Ad Board and Workshop Facilitation

Digital Environments

Mobile Diaries

Bulletin Boards

Social Intelligence

Patient Journey / Treatment Flow

Unmet Needs Assessment

Clinical Trial Design and Evaluation

Product Concept Evaluations

Product Usability Assessment

User / Non-user Assessment

Competitive Threat Assessments (War Games)

Positioning (Brand & Portfolio)

Name, Trademark, and Logo Testing

Customer Value Propositions

Customer Portait

Packaging Development & Assessment

Drivers & Barriers

Lifecycle Management Planning

Messaging

Creative Concepts

Detail Aid & Objection Handling